Bibblio helps publishers increase audience and revenue without invasive and irrelevant adtech.
As publishers discover that a dependence on ad networks isn't a sustainable solution, they are diversifying their revenue streams to ensure their futures.
We help publishers navigate that shift with tools designed to drive audience development, increase engagement and diversify their revenues, all powered by state-of-the-art AI.
With 80% of traffic to publisher content coming from search and social, we knew that regaining control of audience acquisition preyed heavily on the minds of our customers. To consolidate their positions, more publishers are looking towards self-reliance - cutting their dependency on the tech giants that govern their traffic and drip-feed revenue.
Bibblio wanted to give publishers the tools that would help them drive their own audiences and diversify their revenues. So we created Syndication for audience development and Promotion for internal revenue growth.
The latter coming from a need to drive audiences to the content that makes money for them by better promoting it across their site. On-site recommendations targeting a naturally engaged audience are more effective, allowing publishers to reduce their ad spend and increase their margins.
This is just the start in helping publishers become self-reliant!