Bibblio helps publishers increase engagement, audience and revenue
As publishers discover that a dependence on ad networks isn't a sustainable solution, they are diversifying their revenue streams to ensure their futures.
We help publishers navigate that shift with tools designed to drive audience development, increase engagement and diversify their revenues, all powered by state-of-the-art AI.
With 80% of traffic to publisher content coming from search and social, we knew that regaining control of audience acquisition preyed heavily on the minds of our customers. To consolidate their positions, more publishers are looking towards self-reliance - cutting their dependency on the tech giants that govern their traffic and drip-feed revenue.
Bibblio wanted to give publishers the tools that would help them drive their own audiences and diversify their revenues. So we created Syndication for audience development and Promotion for internal revenue growth.
The latter coming from a need to drive audiences to the content that makes money for them by better promoting it across their site. On-site recommendations targeting a naturally engaged audience are more effective, allowing publishers to reduce their ad spend and increase their margins.
This is just the start in helping publishers become self-reliant!
Bibblio supports this LGBTIQ+ community shelter, centre and domestic abuse refuge in London. The Outside Project operates in response to those within the LGBTIQ+ community who feel endangered, who are homeless, ‘hidden’ homeless and feel that they are on the outside of services due to historical and present prejudice in society and in their homes.
We began our support during Pride Month, and shall continue to, long after the glitter has settled.