About us

Bibblio helps publishers increase audience and revenue without invasive and irrelevant adtech.

Our mission

We're making happy audiences and sustainable revenues easy for digital publishers.

Too often you must choose between either cramming your site with crappy "content recommendation networks" that generate revenue but make it look trashy and whisk your visitors away, or a clean design and UX that looks nice and pleases your audience, but doesn’t contribute to the rent.

We solve this problem with two products: Circulate - providing smart content recommendations, displayed in stylish modules, across your platform and, coming soon, Syndicate - a revolutionary marketplace for publisher-to-publisher traffic sharing, both powered by state-of-the-art AI.

The story so far...

In 2014, Mads Holmen and Rich Simmonds founded Bibblio as an EdTech company. The aim back then was to aggregate great educational content on one platform, called Open.

By 2016 we realised there was a bigger mission to consider: Helping people discover not just educational content, but all quality content across the web.

To do this, a hard-working team was assembled to develop software using natural language processing that understood and suggested relevant content across any site.

We had to make it easy for these sites to get going with their software, so we built an API and WordPress plugin, with tiered monthly subscription plans. Over time we enhanced our recommendation algorithms using machine learning.

After several years of dedicated graft, fuelled by $2 million of investment, Bibblio's Circulate is the proud result.

Bibblio - the story so far
Bibblio - the story so far

With Circulate's ad-free, AI powered content recommendation now available to everyone, we're setting our sights even higher: helping publishers become masters of their own destiny.

To do that, we’re developing Syndicate, where publishers can swap, buy and sell traffic with other publishers directly through our P2P platform (that's publisher-to-publisher).

This model works without an army of middlemen taking a cut, so that the earnings go straight to the publishers, where they belong. Watch this space!

Who are the Bibblio team?

Around the world

We're enabling publishers to work together against the stranglehold of online giants.

We're weaning us users off digital "junk food" with recommendations to quality content.

We're developing ways for publishers to share and trade audiences for a profitable and sustainable future.

Find us in London, New York and Cape Town.

Check out the team

Our recent moments of pride

Red Herring Europe Top 100 Winner 2018
CogX Best AI Product in Media Finalist 2018
Outsell 300 Companies to Watch - 2018
Runner-up - Special Distinction 2018

Some of our top investors

01 Ventures
Howzat Partners
Neon Adventures

Request a demo

If you'd like to see Bibblio in action, request a demo at a time that suits you.

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