About us

Bibblio helps publishers increase engagement, audience and revenue

Our mission

We help digital publishers on the path to self-reliance.

As publishers discover that a dependence on ad networks isn't a sustainable solution, they are diversifying their revenue streams to ensure their futures. 

We help publishers navigate that shift with tools designed to drive audience development, increase engagement and diversify their revenues, all powered by state-of-the-art AI.

The story so far...

In 2014, Mads Holmen and Rich Simmonds founded Bibblio as an edtech company. The aim back then was to aggregate great educational content on one platform, called Open.

By 2016 we realised there was a bigger mission to consider: How do we help all content publishers to recommend their most relevant content, not just in education?

To do this, a talented team was assembled to build a software using natural language processing that figures out and suggests relevant content for any website.

We saw this tech was actively helping publishers increase engagement on their sites. So we built easier ways for them to get up and running, from copy-and-paste code snippets to a WordPress plugin to full API access. Over time we also enhanced our recommendation algorithms using machine learning.

After several years of dedicated graft, fuelled by $2 million of investment, Circulation is the proud result.

Bibblio - the story so far
Bibblio - the story so far

With 80% of traffic to publisher content coming from search and social, we knew that regaining control of audience acquisition preyed heavily on the minds of our customers. To consolidate their positions, more publishers are looking towards self-reliance - cutting their dependency on the tech giants that govern their traffic and drip-feed revenue. 

Bibblio wanted to give publishers the tools that would help them drive their own audiences and diversify their revenues. So we created Syndication for audience development and Promotion for internal revenue growth.

The latter coming from a need to drive audiences to the content that makes money for them by better promoting it across their site. On-site recommendations targeting a naturally engaged audience are more effective,  allowing publishers to reduce their ad spend and increase their margins.

This is just the start in helping publishers become self-reliant!

Who we are

We're helping publishers work together against the stranglehold of online giants.

We're enabling publishers to monetize their quality content.

We're developing ways for publishers to share and trade audiences for a profitable and sustainable future.

Check out the management
Bibblio supports The Outside Project


The Outside Project

Bibblio supports this LGBTIQ+ community shelter, centre and domestic abuse refuge in London. The Outside Project operates in response to those within the LGBTIQ+ community who feel endangered, who are homeless, ‘hidden’ homeless and feel that they are on the outside of services due to historical and present prejudice in society and in their homes.

We began our support during Pride Month, and shall continue to, long after the glitter has settled.

Please consider contributing here

Our recent moments of pride

British Data Awards - Shortlisted 2021
Startups 100 - Winners 2019 and 2020
Mayor's International Business Programme - Cohort 2020
Tech Nation Applied AI - Cohort 2019

Some of our top investors

01 Ventures
Howzat Partners
Neon Adventures

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If you'd like to see Bibblio in action, request a demo at a time that suits you.

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