Track Bibblio in your Google Analytics
Whether you are using one or several modules on your site, you may want to track how users interacting with the recommendations behave across other key metrics such as bounce rate, pages per session or average session duration.
Adding tracking parameters to your Bibblio modules allows you to track users who accessed a page by clicking on one of the recommendations. Though tracking parameters can be any type of value of your choosing, this guide takes you through the steps to add UTM parameters which are frequently used to track marketing and advertising campaigns on Google Analytics.
This guide covers:
Once UTM tags have been added, Bibblio's modules can be tracked alongside other traffic sources. Here are some instructions on how to create GA reports including Bibblio.
User metrics: New and Returning users, Session duration, pages per session
Page metrics: Page views, Average time on page, Bounce rate