Increase your users’ time on site and decrease churn
As a subscription business, you need to persuade people to open their wallets, and then justify the monthly outlay.
One part of that is having great content (you’ve probably got that covered), another is making sure that people can find it easily and intuitively. If your user experience isn’t as good as Netflix or Spotify’s, then you’re playing catch-up.
The Business of Fashion is the essential online resource for fashion creatives, executives and entrepreneurs the world over.
"This is the real deal. As a subscription business with high editorial integrity, we aren’t looking for high conversions in CPV, but rather time spent on site and clicks per session.
"This feat is accomplished by Bibblio's meaningful recommendations and beautiful design component."
Walter Badillo, Chief Technology Officer
Stratfor is a geopolitical intelligence platform that has provided strategic, business and corporate security analysis for over 20 years.
Bibblio displays recommendations on Stratfor’s online platform, linking to the rest of their content, increasing engagement and retaining subscribers.
“Embedding Bibblio’s recommendation modules on each of our pages has allowed us to better service each of our users and make sure our content reaches its intended audience.”
Ken Maranian, Chief Product Officer
One thing Netflix and Spotify are both great at is recommendation. It’s hard to be as good as them if you haven't got $150 million a year to spend, unless you have access to a cutting-edge service that does the same job for a fraction of the price. That’s where we come in.
Bibblio’s state-of-the-art technology gives your audience great recommendations that help them find more top content and gain added value from their subscription. As a bonus, setup takes hours or days, not weeks and months.
Good recommendations directly affect crucial KPIs for subscription businesses: bounce rate, time on site and pages per session. If you’re not working on them, you’re watching potential subscribers walk away and letting your hard-earned audience churn.
Netflix calculated that they have 60 seconds after someone starts searching before they’re likely to leave if they can’t find anything.