Working towards a healthy publishing industry


Mads Holmen

Mads Holmen

Co-Founder and CEO

Mads used to promote some of the world’s largest brands as part of goviral, where he worked closely with the founding team throughout the company’s rapid growth and sale to AOL for 96.7m USD in 2011.

After the acquisition, Mads continued as planning director where he contributed to multiple Cannes Lions winning video campaigns, was commended for best digital sales team in the 2012 Campaign Media Awards and carried out extensive public speaking and written work on online media and marketing. When not consumed by Bibblio, Mads rock climbs, reads and collects rare trading cards.

Rich Simmonds

Rich Simmonds

Co-Founder and Chief Experience Officer

Rich has 20 years experience in interface and graphic design. He holds a BSc in interactive media and has worked internationally as the principal UX designer and creative lead for businesses across communications and media. Most recently he was the senior strategic designer for AOL's video products across Europe and Asia, where he met co-founder Mads.

Rich is responsible for the Bibblio brand, its design principles and the UX across our platforms and modules. When he's off-duty (if a designer ever can be), Rich gets geeky over cartography, cuisine and history.


Senior team

Mike Clarke

Mike Clarke

Head of Development

Mike's considerable development experience sets himself and his team in good stead to support the build of the Bibblio platform. His career as a software engineer has taken him from his home of Cape Town to London, where he worked alongside Mads in the transition of goviral to become an AOL brand. He was later joined in the video product team by Rich. He now coordinates Bibblio's technical expansion.

Mike is in his element when using the latest technology to create simple, elegant solutions to big problems. When not exploring this passion he enjoys the great outdoors of South Africa's Western Cape.

Fiona Notley

Fiona Notley

Head of Operations

Prior to Bibblio, Fiona was Operations Manager for Vita Coco EMEA, joining in 2012 as its tenth member. She managed the expansion of the end-to-end supply chain with a regional growth of £36 million revenue over three years. Before that, Fiona was at Accenture technology consultancy, project managing a team of 40 through the build phase of a large-scale government IT project.

Fiona has a keen interest in political current affairs and a continuing fascination (borderline obsession) with the advancement of aviation. When Fiona is not streamlining a process she is digital detoxing on a sheep farm in Ireland.

Pete Emms

Pete Emms

Commercial Director

Starting in the world of affiliates at TradeDoubler in 2006, Pete would go on to be part of the goviral team that was acquired by Aol in 2011 where he subsequently headed up all things video for the group of businesses. With a delve into the world of programmatic at Affectv between 2012-2014, Pete spent most of 2015 living in Argentina getting his spoken Spanish in shape. On his return to London, Pete founded and set-up the BillFront UK London office; an innovative cashflow optimization solution for digital media and adtech companies.

When not out and about getting publishers excited about Bibblio's technology, Pete can be found running along London's canals and reading whatever cryptocurrency and blockchain-related material he can get his hands on.


Working at Bibblio

We're hiring

We are always looking for the smartest minds in machine learning, systems design and development to join us on our journey to revolutionize the processing and discovery of quality content. See our latest vacancies.


Student power

There are plenty of opportunities for students to join Bibblio's movement. From short term positions to industrial placements, young talent has an exciting opportunity to be a part of a truly radical step-change.

Drop a note to our Central London office and we'll chat. We hope to hear from you soon!

Work and play at Bibblio

I want to be a part of Bibblio!

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